The Future of Online Shopping: Inside the Shopify-OpenAI Partnership
The partnership between Shopify and OpenAI represents the most significant shift in ecommerce since the introduction of one-click buying. This isn't just another integration, it's the beginning of conversational commerce.
Stop Getting AI to Write FOR You - Start Getting It To Write WITH You
Transform your AI content strategy from generic to genius. Learn how to partner with AI as an editorial assistant rather than a replacement writer, preserving your authentic voice while dramatically boosting productivity and impact.
AI-Powered E-Commerce: Shopify's Simplicity versus Adobe Commerce's Customisation
Choosing between Shopify and Magento's AI capabilities is crucial for UK SMEs. While Shopify offers accessible AI tools for immediate impact, Magento provides sophisticated enterprise solutions. The right choice depends on your business size, technical expertise and growth ambitions.
Delay GTM Until User Interaction for Faster Page Speed Perfomance
I've seen countless companies make the same fundamental mistake. They load every possible tracking script the moment someone lands on their site, then wonder why visitors bounce faster than a cricket ball on a hard pitch.
Why AI now writes better product descriptions than humans.
In 1994, I spent 20 minutes crafting each product description. Now I watch SMEs waste £30k annually on bland copywriting while competitors use AI for better results. AI descriptions aren't just faster - they're more strategic and convert better.
The AI Revolution in UK Ecommerce: Why This Changes Everything
Thirty years after coding my first online shop, I'm witnessing the most significant shift since the internet itself. AI isn't just changing UK ecommerce - it's revolutionising how we think about customer experiences, marketing automation, and business growth
Welcome : A Bit About Me
After 30 years in digital strategy and e-commerce, I've launched this site to help SMEs navigate AI and automation. Most content is too technical or aimed at big companies. Small businesses need practical advice that delivers real results.