Why I've launched garycheers.co.uk
For the last 30 years I've worked in digital strategy and e-commerce. I've seen the internet transform how we shop, how we work, and how businesses grow. In recent years the pace of change has only quickened with the arrival of Artificial Intelligence and Intelligent Automation.
I've launched this site as a personal space to share what I've learned, what I'm learning, and where I think things are heading. More importantly, it's where I help businesses cut through the noise and focus on what actually drives results: acquiring more customers, converting more sales, and improving efficiency whilst driving down costs.
How I Help E-commerce Businesses
Every day you're juggling a dozen priorities. Customer acquisition costs are climbing. Conversion rates feel stuck. Manual processes eat into your margins. You know there are opportunities in your data and operations, but finding the time to identify and act on them feels impossible.
This is where my three decades of e-commerce experience becomes your advantage. I help you bring clarity to your current challenges and opportunities through focused audits and strategic reviews. Whether it's understanding why visitors aren't converting, identifying untapped customer segments, or streamlining operations that are costing you time and money, I translate complex digital opportunities into actionable plans that deliver measurable results.
How I Help E-commerce Agencies
Your clients expect you to stay ahead of the curve, but keeping up with every new tool, platform change, and emerging trend whilst delivering exceptional results is increasingly challenging. You need to demonstrate clear ROI whilst managing multiple client expectations and tighter budgets.
I work with agencies to enhance their strategic capabilities and service offerings. Through consultancy and strategic partnerships, I help you bring deeper insights to client challenges, develop more sophisticated approaches to customer acquisition and conversion optimisation, and identify efficiency gains that improve both client results and your own margins. This isn't about adding complexity—it's about adding value that sets you apart.
How I Help SMEs
You don't have the luxury of large corporate budgets or dedicated innovation teams. Every investment needs to deliver, and every decision matters. Yet you're competing against businesses with seemingly endless resources whilst trying to keep your own operations running smoothly.
Small and medium-sized businesses often have the most to gain from focused digital strategy because you can move quickly and implement changes without layers of bureaucracy. I help SMEs identify their biggest opportunities for growth and efficiency, whether that's improving how you attract and convert customers online, automating time-consuming processes, or simply getting more from your existing digital investments. My approach is practical, focused, and designed around what actually moves the needle for businesses of your size.
Building a Community
This site isn't just about me publishing articles. I want it to become a space where people can learn together. That's why I'm starting with a free newsletter. If you subscribe you'll get new posts and insights delivered straight to your inbox, along with the chance to be part of an early community of people serious about practical digital growth.
What I'll Be Writing About
Here are some of the themes I'll be exploring:
- Digital strategy and planning
- E-commerce trends and insights
- AI and Intelligent Automation
- Business growth and optimisation
- Leadership and organisational change
- Case studies and practical examples
Not every post will be polished or perfect. Some will be early ideas or things I'm testing. I think there's real value in sharing the journey, not just the finished product.
Why Now?
The digital landscape is moving faster than ever. Tools and opportunities that were once out of reach are now accessible and affordable. The next few years will define which businesses adapt and thrive and which ones struggle to keep up.
Whether you're an e-commerce business looking to break through a growth plateau, an agency wanting to deliver more strategic value, or an SME trying to compete more effectively online, the opportunity to gain competitive advantage has never been greater.
An Invitation
So this is my invitation to you. Have a read, leave a comment if you'd like, and if you want to stay up to date, subscribe to the free newsletter. It's the easiest way to follow along and be part of this new space as it grows.
This is personal to me which is why the site carries my own name. These are my thoughts, my experiences, and my reflections on the future of digital business. If you find them useful, please share them. If you disagree, challenge them. Either way, I'd love to hear from you.
Welcome. Let's explore together what really drives digital business growth today.
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