Right now, someone is renaming PDFs. It's their job. Nobody decided that, it just accumulated.

Somewhere else, a graduate is typing a paper form into a system. A form that arrived on paper, in 2026, and will now be keyed in by hand because that's how it's always come in.

Somewhere else, an Operations Manager on £38k is reading her own sent items to work out who's ignored her about a purchase order. Then she's chasing four people about a timesheet, and she's spent longer chasing than the task takes to do. Someone built a job out of asking grown adults whether they've done what they said they'd do.

I hear versions of this every week. Different town, different sector, same shrug.

I'm past being polite about it.

Three revolutions, same desk

I've had nearly forty years of this. I watched the PC arrive and we were told the drudgery was finished. I watched the internet arrive and we were told the same thing. Here I am in 2026, standing in real businesses, watching real people spend their one short career keying things in. Every sector, every size. Same shit work, different logo on the wall.

That it exists isn't the problem. That it survived three revolutions meant to kill it is. Meanwhile the growth sits right there. The bid nobody wrote. The customer nobody rang back.

And the quiet part: nobody complains. It stopped registering as a problem and became standard process. Then people leave over it. Not over money. Over eighteen months of being clever at something intelligent automation could have taken off them in a day.

Here's what makes 2026 different. Thanks to AI and automation it has never been quicker, cheaper or easier to fix this. Months and a big invoice became days and small change. And most businesses still aren't touching it. The fix sits right there, getting cheaper by the quarter, while the renaming and retyping and chasing carry on. That gap is the opportunity.

About the language

If you're not British: sort your shit out is what we say to someone we rate who's let things slide. It's blunt, it's a bit rude, and it's usually said with some affection. Nothing politer describes what I keep walking into, or the sentiment it leaves me with. The scene and the feeling, exactly.

I know how this reads. Crude, provocative, not for everyone, and I'll lose some of you at the title. Fine. I'd rather be sworn at than ignored, because there's a serious point under the language. Good people are spending their working lives on tasks that deserve none of them. We finally have the means to hand that time back and point it at something worth doing.

And if this post offends you, you're probably not my ideal customer. I need to work with people who recognise a problem and want to end the suffering of their staff and customers, who want to build better experiences and better companies. If you don't fit that profile, keep doing what you're doing.

The offer

Three businesses. One shit job taken off one person's desk. One free prototype each. That's the lot. Building the real thing takes real days.

Here's how it works:

  • Bring me three ideas. Three tasks that are pure hands and no thinking, the stuff your best person hates.
  • Thirty minutes with me, free. I'll tell you which is worth doing, which isn't, and why.
  • We build the winner. Working. Running. Doing the dull job while you watch. Not a mockup.

One condition. We write it up as a case study and I use it in our marketing. That's the whole price. No fee, no retainer, nothing to buy afterwards.

If you then run it for real there'll be some ongoing cost, because software and compute aren't free. I'll show you the numbers first. Every time I've done this, it's been a rounding error against the hours it hands back.

Claiming a slot

To claim a slot, use the word NOSHIT. In the message, the booking, the email. No NOSHIT, no slot.

First come, first served. When the three are gone, they're gone.

And if you miss out, tell me your worst task anyway. I'll tell you honestly whether it can be automated. In public, for nothing.

Most of the time it can.